by John G. Self | Jun 21, 2022 | Brand Management, Leadership
Mark Shields died Saturday. Some of you may remember him as David Brooks’ debating partner on the Friday edition of the PBS news hour He was an old-school liberal with an encyclopedic knowledge of politics who believed you should never demonize your...
by John G. Self | Jan 20, 2016 | Career Management
The key to success in running a business I have come to learn is to zero in on essential triggers for success, and execute flawlessly. As my father, a highly successful retail baker liked to say, “It isn’t rocket science.” It is essential in business...
by John G. Self | Dec 30, 2015 | Career Management, Healthcare
Career brand management discussions typically are centered on executives, creative types like artists, designers, and musicians, lawyers, and, of course, entertainers, especially the up and comers of that world. Doctors have been largely left out of the...
by John G. Self | Jul 13, 2015 | Career Management
There are some striking similarities between consumer product brand management and career brand management. The most important, in my opinion, is the need for discipline and courage. When consumer products brand managers are dealing with full-on pressure to achieve...
by John G. Self | Jun 10, 2015 | Career Management, Technology
ATLANTA — LinkedIn is one of the most important breakthroughs in personal career brand management and job search process in the last 40 years. LinkedIn is a professional networking tool on steroids. Unless you are a senior executive with a wonderful golden parachute...
