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Correction:

PRODUCER’S NOTE: Sometimes, with great determination to ensure you are communicating the right message, the exact opposite occurs. In yesterday’s video, script editing and narration errors may have given hopeful job seekers who hate networking, the idea that John was saying networking isn’t necessary.

Nothing could be further from the truth.   Professional or strategic networking, as John prefers to say, is not optional. It is mandatory unless, of course, you enjoy repeated rejections from machines and you prefer sitting on the sidelines rather than being in the game. We regret the clumsy editing.


How do you become a career coach? What qualifications do you need? Do you need to be certified? How much can you make?

First, you need experience with and a deep understanding of, recruiting, employment, and AI technology. I spent 27 years in global executive search. Coaching certifications are available, but the quality is mixed. Some of the best are those with extensive experience in recruiting and employment. To be a good coach, you must stay current. Coaching fees range from $2,000 to $10,000 for a 90-day engagement. Some coaches are shifting to an online model to reduce their fees. Our premium online package is $250 a month. The best online programs are those with a mix of recorded and live video sessions. This caveat. The quality of the advice and number of followers do not always equate.