Skyrocket Your Career! Subscribe to John’s “Got A Minute” video newsletter: SUBSCRIBE

Our personal story is unique and important. To us. But for the harried recruiter or business owner, it is just one more email with words.
The key is to get the decision-maker to pay attention to our message, which is chock-a-block with information we feel will make someone want to talk with us. Hint: more context with different words is not the answer. I know. I have sent more than my share of these deadly emails. They were based on what I thought was important, not the recipient.
So, it is essential to do your homework with an open mind to understand what the employer is actually looking for and what they really need. The deeper you dig, the more likely you are to nail this. Now, communicating this understanding does not, should not, be loaded into a long email.
In this age of too much information and clogged inboxes, less is more.