You can lead a horse to water, but you can’t make it drink.
Capable but cautious job seekers react much in the same way. You can show them the way, but they don’t always adjust to the latest market conditions.
In today’s job market, we use words like value proposition, value brand statement, differentiation, and competitive advantage. These are standard terms from sales, but we use them with our coaching clients because searching for a job is a classic selling event.
Applicants frequently put themselves at a significant competitive disadvantage because they do not know how or are uncomfortable selling themselves to the employer. They are more comfortable answering questions and hoping for the best, which is really to say, hoping to hell the employer figures it out. For applicants with this perspective, they seldom do.
The great news is that this is an issue that easily can be fixed.
Check out Part II tomorrow for information a powerful tool.
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