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Young executives — Generation Y, aka The Millennials — get the importance and understand the power of social media. But when you get to the Baby Boomers and Generation X, those groups that make up the largest group of business executives, they are a little detached.

So listen up.  Unless you are nearing retirement or have a whopping golden parachute to take you into retirement, you need to understand this powerful driving force in career management.

We hope you enjoy this edition of Self-Perspective and that you will share your ideas and suggestions at asktherecruiter@johngself.com.