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Is Your Resume Like a Black Friday Promo?

What do your resume and the rash of Black Friday email sales promotions have in common?

The content may be different, but they all say the same thing.

Sale, sale, sale.  Discount, discount, discount.  Buy, buy, buy.

Meanwhile, I keep looking for the answer to the question, why, why, why?

Companies don’t hire stuff on sale. Good companies hire value-based solutions. Smart employers focus on your “why.”

If you submit a generic resume that does not focus on their needs then your resume’s scan score will not pass the minimum threshold, and you will be left wasting your time asking:  why, why, why?

It is astounding how many applicants fail to put in the extra effort to stand out.

Standing out, differentiating yourself from other applicants is critical to success.

Top 5 Career Mistakes

As Thanksgiving approaches, it is time to update our list of worst career decisions – The Big Turkeys.

5.  Misplayed loyalty.  People who stayed with companies out of loyalty but were still screwed over by their not-too-loyal bosses.

4. Misplaced trust.  HR is not your friend if the big bully boss is also a big producer and a friend of the CEO.

3. It can’t happen to me. Many laid-off tech workers ignored the economic warning signs and/or company earnings reports.

2. Great miscalculation.  Great Resignation employees found that the greener grass on the other side of the fence was over a septic tank.

1.  I should have networked more.  This is from the thousands of displaced workers in their late 40s and 50s who are struggling to find a new job.

3 Actions to Avoid Career Suicide

  1. Develop a career plan.  I was with a group of career coaches recently.  The consensus view is that today not having a plan is career suicide. Technology – automated AI — is dramatically changing the job market. Without a plan, you will suffer.
  2. Build a robust online profile emphasizing your successes. This will be necessary to be visible to recruiters, or more accurately, their automated applicant sourcing programs. Yes, you heard me. Computers are taking over. Without self-promotion you will become invisible.
  3. Build a professional network based on your career plan. If you do not people who are willing to introduce you to an organization, you will lose out.

The Elon Musk Myth

Having a fertile mind, with a record of creativity and innovation, is not an endorsement of good leadership. Elon Musk’s actions at Twitter, including his selection of the Twitter handle, Chief Twit, is proof positive. Yes, he is.

Do not be swayed by the media hype. The smartest guy in the room, is rarely the smartest guy or the best leader.