It starts with why.

Simon Sinek gets this one right.

From the book’s summary:

“People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the why behind it

Book Summary

Why should we hire you?

Why will you do a better job than someone else?

Why should we trust you?

These questions are central to your successful job search.  Yet, many of the 11,000 workers Mehta just fired, and the thousands more who will lose their jobs before Thanksgiving, will bolt into the job market before answering these important questions.

We can help you develop a plan, a strategy and avoid that pothole.