Here are five reasons job applicants crash and burn.

  1. Your value brand statement is not focused.  This failing affects your resume and how you approach the interview process.
  2. You did not vet your references until it was too late the benefit from their feedback.  
  3. You are eliminated at the outset because you did not customize your resume with keywords and phrases from the online job summary.  The ATS scanner kicks you out.
  4. You stumble in the telephone screening call. Your answers are not focused, and time expires before the recruiter asks their essential questions.
  5. You think recruitment is about you.  It is not.  It is about the employer trying to find someone to solve a problem. You do not adjust your approach.