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It is all about having a conversation.

When you engage someone in an elevator, bus, airplane, at a bar, chat them up and when the time feels right, ask them what they do. Once they respond, the door is open for you to try out your value brand statement, a less-than-60-second explanation of who you are. Don’t go all formal, remember, this is a conversation, not a presentation.It is all about having a conversation. Chat them up and when the time feels right, ask them what they do. Once they respond, the door is open for you to try out your value brand statement, a less-than-60-second explanation of who you are. Don’t go all formal, remember, this is a conversation, not a presentation.