Skyrocket Your Career! Subscribe to John’s “Got A Minute” video newsletter: SUBSCRIBE

Sign up for our free course, What to Do If You Lose Your Job, and earn a Dog Days of Summer discount for one of our comprehensive course packages. If you have already enrolled, you will qualify for the discount. Watch for the coupon discount code in your email. Signup today to learn important information and to earn your course discount.

JohnGSelf Productions

Optimizing your resume is a misleading phrase.  

It means incorporating commonly used key industry words and phrases into your resume.  The problem is that most ATS scanners are looking for more than general keywords and phrases. Increasingly, employers are customizing job summary algorithms to ensure the people who are selected for screening interviews are spot-on regarding years of experience, industry knowledge, and specific skills for the job. Generic resumes, even ones produced by resume experts, lack that level of keyword detail. 

We recommend you hire a resume writer to help you define your value, clarify, and quantify your accomplishments and skills but know you will still have to customize each submission for the specific job. 

Resume writers can provide important value, but don’t let them oversell you that customization is not important.