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Constant job market awareness is now critical if you expect to achieve your full career potential.

In the past, most job seekers didn’t see the need. They simply drifted in and out of the market when they needed a job. What worked in the past was good — update the resume, make some phone calls to recruiters and the professional network, monitor job boards and wait for calls to roll in. Not a lot of expertise was required.

The implementation of technology – primarily automated artificial intelligence programs – has significantly upended the process of finding a job. Today, if you are not current with the “new rules” you will in big trouble.  You will lose valuable time and experience morale-killing rejection.

Staying abreast of today’s job market is the career equivalent of having an emergency preparedness plan.