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  1. Most job seekers are not proficient at interviewing.  They simply do not do it often enough to develop the skills.
  2. Most job seekers do not believe they need helping in improving their interviewing skills.
  3. The best qualified applicants land the job only three out of seven times.
  4. Qualified applicants who have perfected their interviewing skills — telling their story with a focused value proposition and anecdotes to illustrate their strengths have a seven in 10 chance of landing the job. 

If you want to improve your competitive position in a job search, you must become that master of the job interview.  That is where success is won or lost.