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In challenging economic times, with the threat of a recession and emerging forces of disruptive competition and industry realignment, there will be corporate winners and losers.

Companies with the best people almost always win out.

Here are two strategies to position you for success:

As an internal leader who wants to advance your career, your actions and messaging should focus on your overall performance and record of recruiting and retaining top-performing teams.

As a job applicant, emphasize your skills, relevant successes, and collaborative style; share anecdotal examples of your accountability.

And you want to communicate your story in a way that will build a relationship of trust with the prospective company.

Companies need high-performing leaders and team members.  Recruiters are looking for applicants with those attributes to promote or recruit.

Be a helpful candidate.  Demonstrate you are that person.