You see a job post for your dream job. You are qualified. You know you can do the job. So, you dust off your resume, update it, send it in and wait for the telephone to ring.

If this was 20 years ago, chances are a well-qualified applicant would hear from the employer or their recruiter.

Today your first interview is a digital transaction, not an exchange of get acquainted pleasantries. Your odds of getting a call back are about 150 to one. 

Instead of relying on the proven resume from the past, you must now create a new document whose format and content appeal to a machine.

Before submitting your resume today, compare it to the position summary and ask yourself:  Will it convince the machine that you are supremely qualified for this specific job beyond a reasonable doubt? If it is not spot on, head back to the drawing board.