Customizing your resume every time you apply for a job is a royal pain in the ass.  I Get it.

Many people agree with you. So much so that these applicants refuse to go to the trouble before clicking the “apply” button on their computer screen.

They rationalize that they are so qualified that the recruiters will be impressed.  But here is the hard truth, eighty percent of the time, the recruiter will never see the resume, regardless of how qualified you are. The computer has already eliminated you.

Now, let’s this flip this construct. Because so many people are either hard-headed or just dead-bang lazy, they are opening the door for people like you –qualified applicants who are willing to incorporate keywords and phrases from the job description throughout the resume, highlighting relevant experience and successes the employer has deemed necessary.

Learn the new job search rules and use them to your advantage.