If you have not participated in a competitive job search during the last five years, the biggest mistake is to say, “It doesn’t apply to me,” referring to the new rules for job search.

That statement is closely akin to a pre-trauma declaration, “hold my beer and watch this.”

Just as the rules of gravity apply to that foolish daredevil, so do they apply to virtually everyone looking for a job, especially those who submit their resume online. That includes commercial job sites like iHire and Indeed.

Today virtually every resume submitted goes through an applicant tracking system that uses artificial intelligence to select which applicants will be interviewed. And for the record, a human never sees eighty percent of the resumes submitted online.

If you are struggling to be seen or heard, we are here to help.