Finding employment is not the big issue for most people looking for a job today. 

In less than four years, we have swung from an imbalance of not enough jobs to a deficit of qualified workers across the board.

Today most job seekers are focused on maximizing the return on their value. Hence the Great Resignation, which is continuing.

Here are three steps you should take to maximize your value.

  1. Understand your value.  Learn how to effectively communicate this throughout each interview.
  2. Practice telling your story, from your value to your top accomplishments.  Applicants who are prepared and “rehearsed” typically do a much better job. A commanding performance in your interviews can improve your negotiating leverage.
  3. Be likable.  Research shows that employers hire qualified applicants they like and trust.  Develop and practice an interview style that builds trust.