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Today I want to share with you a common and potentially costly mistake: career management is not the same as professional development.

Professional development is the process of expanding your knowledge and skills, from continuing education to improve your performance to achieving fellowships and certifications to enhance your reputation.

Career management is the process of understanding how the rapidly changing job market could and probably will impact your career.  It is an evolving body of knowledge related to managing your brand and the dynamic changes in the employment process to understanding and learning how to communicate your value in job interviews.

Your knowledge, skills, those hard-earned professional credentials, or even your record of accomplishment are no guarantee you will win that ideal job you always wanted or to continue the work you love.

You cannot afford to ignore those changes – some grave threats – in navigating your career.

This is a golden opportunity for you.