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There is no arguing that LinkedIn offers users a more cost-effective, efficient way to build a professional network of contacts.

Think about it – before LinkedIn, we relied primarily on personal contact encounters, typically at professional meetings, annual conferences, and service club breakfasts or lunches. Building a network on what I call “someone else’s schedule” afforded you the initial one-on-one meetings, something that can accelerate a meaningful relationship albeit at a slower pace and higher cost – the cost of a meal, registration fees, or time and travel expenses.

LinkedIn upended that model. LinkedIn is essentially a 24/7 networking platform with 780 million users. That is one giant billboard for brand development and networking, but without the benefits of face-to-face contact.

In the world of networking, there is a significant difference between relationships and contacts. Check in tomorrow, and I will explain how to convert your contacts into meaningful relationships.