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There are executives who have important leadership jobs. They do those jobs competently, hopeful for career advancement to the corner office. But in many cases, that goal is never achieved.

There are many reasons for their coming up short, most having to do with how they manage their brands and how they interview.

John G. Self

There are many reasons for their coming up short, most having to do with how they manage their brands and how they interview.

Typically, these are executives in their late 40s and early 50s, the prime time for such a promotion. Most grew up in a digital world, but when it comes to using those tools to strengthen their reputation and enhance their professional network, they just don’t think the new rules of career management apply to them.

But they do. They apply to everyone, save those planning retirement within the next couple of years.