The pace of change is accelerating.  Deep pocket investors like Walmart and Amazon have seen the profit potential in healthcare and they plan to enter the market as major disruptors.  This is no longer an “if” scenario but a “when” and “how much”  forecast — how much they will upend current market structures leading to a sea change for legacy providers and their labor force and when it will happen. 

Courtesy Walmart

Whether their entrance is in partnership or straight-on disruption, there will be upheaval in the health provider segment.  This will ultimately lead to more consolidation and more layoffs as the Walmarts of the world look to cut overhead and reduce labor costs from the process.  

The Dallas, GA location will give patients access to comprehensive and low-cost primary care, including for mental health issues. The clinic is in a separate building next door to a Walmart store to give a sense of privacy for patients.

CNBC Report

Consumers, at least at this point, are not going to dump their existing doctor for a new delivery model that does not reduce their costs  and/or improve convenience and experience  in a meaningful way. But if these retail initiatives offer a great service experience, prices transparency, lower costs and integration of access through hand-held devices, big portions of the population, including Millennials, will embrace the concept full-on.

The extent of the impact this will have on executives in legacy enterprises is not fully known but we have already seen significant labor reductions due to cost cuts and consolidation by health systems, hospitals and other care delivery providers.

“Executives who sit back and wait until they receive the pink slip and severance envelope will find it very hard to compete for a next better position in a market with more job seekers than executive positions..”

JohnGSelf

Executives who sit back and wait until they receive the pink slip and severance envelope will find it very hard to compete for a next better position in a market with more job seekers than executive positions.

There are no guarantees in life or for uninterrupted employment but you can plan before the storm hits.  Here is my five-point proposal to prepare for what may become the inevitable:

Five-Point Plan to Prepare for Career Disruption

1.  Develop a career plan.  In this “new normal” job market, the old strategies for finding a job no longer work. The chances of succeeding without a digital presence — from a clearly defined value brand to  a recognizable public persona — are dramatically lower today than they were five years ago, and within the next five years  they will become virtually nonexistent. 

2.  Develop and understand your value brand statement.  This will become central to all of your communications and will help you focus your message on meeting the needs of the prospective employer.

3.  Polish your current digital footprint.  Develop a professional web page that will more fully flesh out your image and brand.  Bring your LInkedIn page into sync with the latest developments regarding key words as well as new behavior and values scanning programs that, within five years, will be common

4.  Build a strategic networking plan that will enable you to establish thick relationships with colleagues in health systems, hospitals or other related businesses where you would like to work.

5.  Master the art of telling your story — communicating your value.  The best qualified candidate lands the job only about 30 to 35 percent of the time.  Qualified candidates who excel in communicating their value are typically more successful in the job search process.  This is not a skill you can learn overnight.  Your ability to master the job interview will differentiate you from your competitors since most job applicants are not that good at interviewing.