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Most executives do not interview well.  We are not talking about their ability to speak well.  No, when I say they do not interview well, I am specifically addressing their inability to communicate their ability to meet a prospective employer’s needs.  They talk well about their experience and most are reasonably articulate about trends impacting healthcare, but neither of those issues deal with how they will succeed in the new job.  

Sharing information without selling the prospective employer that you are the right person to meet their needs typically results in a waste of time — yours, and that of the employer.  

When interviewing for that next position you must connect the dots between your knowledge, your experience and skills, and the needs of the prospective employer.  

The old adage is, in life nothing happens until someone sells something.  The same can be said of the job interview.