tag: career brand management
What NOT To Do In Your 2016 Career Brand Management Plan
6 January, 2016
As you consider your career brand management plan for 2016 there are some things you should NOT DO. I have written about these before, but as we enter a new year, and as executives and physicians attempt to wipe their career brand slate clean and start over, here are some important things to think about. […] Read more»
Having The Discipline To Say “No”
13 July, 2015
There are some striking similarities between consumer product brand management and career brand management. The most important, in my opinion, is the need for discipline and courage. When consumer products brand managers are dealing with full-on pressure to achieve corporate expectations for improved margins, they typically pursue one or all of several options, including: Reduce investment […] Read more»
Social Media for Building and Managing Your Career
15 October, 2012
Social media is an essential element of career brand management. Not to understand the available tools or effectively use them in this fast paced, hyper-competitive market is to place one’s self at a disadvantage. When I first entered healthcare, executives advanced on performance, reputation, and their slowly evolving profile within the industry. This was largely […] Read more»