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Social Media

A Powerful Brand Tool Often Ignored

27 June, 2017 Posted by John G. Self
My colleague Ron Thomas, Managing Director of Strategy Focused Group, a human resources consultancy based in Dubai, UAE, hit the professional networking nail squarely on the head when he asked: “If you had access to a high visibility global billboard to promote your brand and the cost to use this space was essentially free, why […] Read more»

Beware of Social Media Potholes [PODCAST]

10 May, 2017 Posted by John G. Self
      Today, we are focusing on a subject that we discussed in earlier blog posts and podcasts — managing your career with a purpose, something I call purposeful career management. Purposeful career management covers an array of topics but today I want to zero in on awareness and what you post on social […] Read more»

You Have Been Yelped!

6 April, 2017 Posted by John G. Self
You have been Yelped. If you do not understand the significance of this phrase then listen up.  If you run a business — in a big city or small town, it does not matter — what your customers are saying about you is pretty important, especially if you operate a business in which customer confidence […] Read more»