Retail Leadership

Ronald Reagan mastered the concept of wholesale leadership.  Some would argue he was THE master. Reagan understood the value of television — he could, using his skills as an actor, reach out in a compelling manner and influence millions of voters through his...

When Value Is Not Valuable

Obtaining value in purchasing goods and services becomes extremely important when the economy slows.  However, the reality of value can be illusive. “Value” in today’s economy is among the most used and abused words in marketing, followed by the popular...