For every digital or website marketing person who has connected with me on LinkedIn, 95 percent are pitching me almost immediately. They are so anxious to tell me what they do. Rarely, as in almost never, do they focus on what they can do for my company. Ninety-five percent of the time, they know little to nothing about what I do.
Over the years, I have learned, the hard way, that I can never convert a prospect to a customer without showing how my expertise will help them succeed. I have lost many a deal because I inadvertently failed to make that critical distinction in selling.
Over the years, I have learned, the hard way, that I can never convert a prospect to a customer without showing how my expertise will help them succeed. I have lost many a deal because I inadvertently failed to make that critical distinction in selling.
John G. Self
We must all remember that it is never about us; it must be how we can help a potential client or employer succeed. Your experience counts, but today’s hiring decisions are increasingly based on the value you can contribute.
For a free resume review, contact us at www.JohnGSelf.Com to schedule a time. We are here to help.