The Importance of Selling the ‘WHY’ We Do What We Do

Many job candidates are eliminated at two critical choke points in the executive search process:

1. The resume review, and
2. The face-to-face interview. We will zero on the latter in today’s podcast.

Here is the problem. Most candidates tend to talk and talk about what they do, and how they do it. But they fall short in emphasizing the WHY. Why they do what they do. Herein is where the passion and the memorable part of the interview lives.