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tag: Brand Management

Focus On Triggers That Lead To Success

20 January, 2016 Posted by John G. Self
The key to success in running a business I have come to learn is to zero in on essential triggers for success, and execute flawlessly. As my father, a highly successful retail baker liked to say, “It isn’t rocket science.” It is essential in business to implement the correct strategies which will help set everything […] Read more»

Doctors, It Is Time to Learn About Career Brand Management

30 December, 2015 Posted by John G. Self
Career brand management discussions typically are centered on executives, creative types like artists, designers, and musicians, lawyers, and, of course, entertainers, especially the up and comers of that world.  Doctors have been largely left out of the conversation.  Historically, the majority of physicians selected a site where they wanted to practice and most remained there […] Read more»

Having The Discipline To Say “No”

13 July, 2015 Posted by John G. Self
There are some striking similarities between consumer product brand management and career brand management.  The most important, in my opinion, is the need for discipline and courage. When consumer products brand managers are dealing with full-on pressure to achieve corporate expectations for improved margins, they typically pursue one or all of several options, including: Reduce investment […] Read more»