JohnGSelf + Partners, Inc.

The key to success in running a business I have come to learn is to zero in on essential triggers for success, and execute flawlessly.  As my father, a highly successful retail baker liked to say, “It isn’t rocket science.” That is not to say that there isn’t a lot of complexity, especially when you […] Read more»

Career brand management discussions typically are centered on executives, creative types like artists, designers, and musicians, lawyers, and, of course, entertainers, especially the up and comers of that world.  Doctors have been largely left out of the conversation.  Historically, the majority of physicians selected a site where they wanted to practice and most remained there […] Read more»

There are some striking similarities between consumer product brand management and career brand management.  The most important, in my opinion, is the need for discipline and courage. When consumer products brand managers are dealing with full-on pressure to achieve corporate expectations for improved margins, they typically pursue one or all of several options, including: Reduce investment […] Read more»