by John G. Self | Jun 27, 2017 | Career Management, Social Media
My colleague Ron Thomas, Managing Director of Strategy Focused Group, a human resources consultancy based in Dubai, UAE, hit the professional networking nail squarely on the head when he asked: “If you had access to a high visibility global billboard to promote...
by John G. Self | May 12, 2014 | Career Management
Branding. For years, it was a term associated almost exclusively with consumer products, from the mundane like soap and toothpaste, to luxury watches and cars. Later, service firms got in on the act, and now the career management gurus and regular people and...
by John G. Self | Sep 11, 2013 | Leadership, Technology
In business today, there are two categories of brands – companies with products and services, and executives with professional brands that are shaped by performance, personality and communications/engagement. Last week, something remarkable happened. Nokia, which...
by John G. Self | Mar 30, 2012 | Career Management
In a tough economy, wise businesses adjust their brand strategies to focus on what’s most important. By the same token, the uncertainty of the “new normal” economy requires professionals to be more focused and deliberate in developing and promoting their own personal...
