Telling your story is a critical strategy for career success. This means touting your accomplishments and, in some cases, explaining your setbacks.

The most commonly asked question is how to execute such a strategy without coming off as an arrogant self-promoter.

This is a legitimate concern. So, here are three guidelines to help you stay positive. Here are three guidelines to help you avoid a “jerk alert.”
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  1. First, everything you post should be consistent with your professional mission statement. If you do not have one, you should.
  2. Keep your posts short. Speak in the voice of helping others. It should never come across as being about you. Be seen as someone whose primary concern is helping others.
  3. When you post news articles and essays be sure the content and assumptions are consistent with that mission statement you should have already written.

If you have questions email me at To schedule a free Zoom or telephone consultation, visit my website, JohnGSelf.Com.