Billy Graham was an epic Christian evangelist who knew how to tailor his sermons to touch the emotional chord of the thousands who attended his crusades, typically held in large arenas or outdoor stadiums.
At the end of each sermon, the Rev. Graham would begin to adjust the pace of his oratory, emphasizing certain words and ideas. He slowed his pace to touch emotional buttons. And then, on cue, the choir would begin to sing “Just As I Am” and hundreds would begin their journey to the makeshift altar below his pulpit. It happened without fail. He was a master at delivering his Gospel message in a way that would compel people to make a decision to profess their faith and change their life.
So, what does Billy Graham’s remarkable preaching abilities have to do with a job interview? He provides us with an excellent example of an important rule in communicating an idea: What you have to say is important but how you say it is absolutely critical. Thinking of the Rev. Graham’s style and that of an executive engaged in a highly competitive executive search, there is some performance art that can make a meaningful difference.
He provides us with an excellent example of an important rule in communicating an idea: What you have to say is important but how you say it is absolutely critical.
In my more than 25 years of executive search experience I have seen hundreds of executives mumble and stumble over what could have been sensational points supporting their candidacy. Speaking in a monotone, or too rapidly, many executives miss opportunities to score points or, more importantly, to make an emotional impact statement, one that could help them bond with the the governing board or hiring manager.
Emotion moves people, including those who make hiring decisions. Learn how to use this tool to improve your chances.
Master Interviewing Skills Course Offered At ACHE Congress
Join Chrishonda Smith, CCDP, SHRM of OhioHealth and John G Self, an author, blogger and executive career transition coach, for a dynamic MASTER COURSE on interviewing skills at the American College Healthcare Congress in Chicago, March 23- 26. This is one of the more popular and highly rated sessions of the Congress The session is at 2:15 PM on Wednesday, March 25.