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tag: credentials

Too Many Degrees, Too Many Credentials: A Worrying Sign?

12 February, 2014 Posted by John G. Self
Brand management, a tried and true concept in corporate marketing departments, is a common sense idea that has gained enormous traction among job seekers. It was probably not a new, original thought in the realm of career management coaches in 1995 when I first mentioned the concept of personal brand management, a thinking out loud […] Read more»

How Does Your Resume Smell?

20 December, 2013 Posted by John G. Self
The best time to be in a retail bakery is in the morning.  The aroma is overpowering.  Freshly baked coffee cakes and breakfast danish loaded with cinnamon and almonds. The smell of breads and cakes just out of the oven.  Wow, the aroma alone will sell the products.  It compels you to buy something, usually […] Read more»

MBA No Guarantee of Leadership Legacy

16 December, 2013 Posted by John G. Self
Jeremy Zimmer started working in gas stations when he was 14.  By 16 he was managing them.  He dropped out of college at 19.  “I was always a good worker, but I was never a very good student.”  He was running several valet parking stations in Boston. This snippet of a man’s life has all […] Read more»