A job interview consists of 50, 60  or more questions in an extemporaneous speaking contest.  The secret to success in winning over the interviewer is to master the art of engaging  storytelling in this structured format. 

Most candidates intently focus on answering the questions, providing the information being sought.  Back and forth, back and forth.  Information requested, information provided.  However, when you focus solely on the information and not the style of communication, you are leaving a lot of opportunity on the table, opportunity to engage and connect with a future boss in a meaningful way.  

Remember, when you are sitting across the interview desk in front of the hiring authority, they are looking for a reason to hire you.  How you engage and what you say will be the difference between landing that new opportunity or waiting for yet another “regrets” letter.

To succeed applicants must do more than just show up.